Overall, this book is a good introduction to blogging and is mainly meant for beginners as an introduction to blogging. The author writes this book as advice that he would give himself when he was just starting out. It introduces the basics of blogging and the monetization strategies that it holds. It also talks about how to start a blog.
However, I do wish the information was more comprehensive and how to take advantage of those monetization strategies and how to make a big blog and such. It just offers the basics. I was really hoping for a how-to on how to make money, or how to make money taking advantage of big blogs, but alas, it was mainly tailored for people to introduce them to blogging.